Nowadays social media is one of the best way to promote a business and is one of the most powerful tool to expand your business very fast , social media create a brand image of your business in front of your audience and this marketing by social media went on its pandemic amid coronavirus lockdown. People were busy scrolling through social media day and night, during this scrolling if they saw your advertisement then they might click and reach your website, if you are lucky they could even buy it and we all know that this will be profitable for any business, this is what a business wants.
As we all know that just launching a page is not going to make your business successful overnight. You have to make efforts and use the social media websites in a certain way to make your business reach your target customers, every social media platform has a certain algorithm that must be fulfilled to grow and increase your reach on that particular platform. So. If you want to make money through any social media, you'll have to invest a lot of time, focus and efforts.
One such social media platform that plays a one of the major tool of Social media optimization is Twitter. Being one of the biggest social media platform used by almost all the celebrities and famous personalities along with all the people who want to share their voice with brevity. Twitter has a word limit of 140 characters and many business owners use just these 140 words to increase the reach of their business to a whole next level.
It is one of the most visited social networking platform and this makes it worth getting your time and efforts. It focuses mainly on public engagement and this makes it perfect for promoting your business and for making your brand.
Here I will tell you ways through which you can change your twitter marketing game completely but befor learning that firsty you must know what twitter actually is:-
What is Twitter and what is it used for?
Twitter is a microblogging social networking platform through which you can send or receive short posts or statuses known as “Tweets”.These tweets have a word limit of 140 words and hence you are restricted to convey your thoughts, opinions or anything that you want go convey in just under this word limit.
Just like Instagram you have followers in Twitter a well and the posts of the people that you follow are shown on your news feed that is called “Timeline”in twitter language. You can follow people whose views you like or people who are related to your business niche to keep a update of them and to gain knowledge from them.
For many years people were not aware of what Twitter actually is so they just refrained themselves from using it, but now the situation is changed and twitter has become a very popular social networking platform and is used by celebrities, politicians, news personalities, students and many other people which makes it perfect to promote one's business.
Twitter allows you to promote your articles, business website, your views, news stories and this all can reach to a number of people within minutes, provided that you are using the platform correctly.
How to make a business profile on twitter?
For promoting a business on Twitter firstly you must know how to use Twitter for business , so let us learn how to do that, by Twitter help page:-
Create a Twitter business profile
1. Your profile and header photos
Choose a profile photo that visually represents your brand and fits well in a small, circular space — typically your logo. This doesn’t just appear on your profile — it’s the icon associated with every Tweet you post. Recommended dimensions are 400x400 pixels.
Your header photo should be an ever-changing billboard showcasing what’s new. This can be an upcoming launch or campaign, or a new photoshoot that nails your current vibe. Update it each quarter to keep things fresh and interesting. Recommended dimensions are 1500x500 pixels.
Make sure both photos are clear, high-quality, and create visual consistency. Upload photos in JPG, GIF, or PNG formats.
2. Your display name and account
• Your account @name is what comes after the “@”. It’s unique to you, appears in your profile URL, and is tied to everything you do on Twitter. It can contain up to 15 characters and should be directly associated with the name of your business.
• Your display name appears right above your @name and can be changed at any time. A best practice is to have this be the name of your brand or business. It can contain up to 50 characters.
3. Your Bio
Channel your go-to elevator pitch here. In these 160 characters, you’ll be introducing yourself to the world. Tell people what you do, what value you bring, and why they should follow you.
• Add a direct link to your website. Include a link to what you want people to see now. It might not be your homepage — consider your “About” page or the landing page of your latest campaign. Use a unique link to track visitors to your site from Twitter.
• Add your location, even if your presence is purely online. You can add your HQ and/or founding city, or places you ship to. This helps you reach and connect with local followers.
If you have a brick-and-mortar store, be sure to include your current hours.
4. Your pinned Tweet
This is what you want your followers to focus on — your biggest, latest news. It’s ok if you have the same focus for several months in a row (e.g. if you’re raising money over a six-month period, then the same Tweet will do), but you should check in each month and ask yourself if you have a more pressing message to highlight. This can be:
• Your ongoing sale or promotion. Start promoting and teasing it a few days in advance to stir up buzz.
• Your latest product launch. Reinforce the excitement and keep the momentum going.
• A cause or charity you’re supporting. Showcase your company’s latest humanitarian efforts and show how you give back to the community.
• To pin a Tweet, simply click the down arrow at the top-right corner of the Tweet and select “Pin to your profile”.
Twitter Marketing tips for growing your business
1. Choose the right Username and profile picture
Do not make your twitter handle confusing by using confusing names, keep your handle as simple and clean as possible so that more and more people can find you and tag you, also do keep a different name on every page if you are using those for business purposes as this can make it harder for people to recognize you, so just use a single name everywhere as this will make you easily identifiable.
Just take inspiration from the profiles of famous personalities or brands, you will almost never see them keeping different name and logos on every social media handle, instead they will just use their signature name just like big brands like reliance and you'll see that if an youtuber is using these social media handles they'll just use the name of their channel everywhere to make them easily recognizable by public.
2. Make your bio catchy and and write something that defines you or your brand
That 160 word bio that is shown just below your profile picture plays a major role in expressing your personality and the personality of your brand , so, use it wisely and make a catchy and expressing bio. Just write your bio that defines your brand and there's no need to be so serious in that, write something engaging.
3. Know the time
There is a specific time and day during which the audience engagement is high like Friday, Saturday and Sunday have greater CTRs then rest of the week and the time duration between 12PM to 6AM is best time duration while Saturday being the worst day to post.
4. Use relevant hashtags
Do not just use any hashtags randomly and also do not overuse them, instead use right and relevant hashtags.
5. Use relevant images
We all know that “a picture is worth thousand words”so using a relevant picture that supports your tweet will make it more engaging and credible.
6. Get the opinions of your audience
Conduct polls to know what your audience think and what they want.
7. Get your brand promoted by influencers
These influencers play a major role in promoting a brand because they have already gained the trust of audience and audience will trust them if they will recommend your brand.
8. Get your brand promoted by Twitter adds
If you have less followers but still you want to gain audience’s engagement then you could just pay some cash and get your brand promoted.
9. Follow the trend
Know what's trending on twitter like any news story, hashtag , controversy or anything and try to include the relevant ones in your tweet to gain engagement.
Now as you know a lot about Twitter marketing through this article, you can easily promote your brand by using twitter as a medium as it is one of the best place to gather the engagement of your audience.
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