Since the day Instagram was launched, its popularity has be growing ever since and now it is so widely used that it has become one of the best social marketing optimization tool with about 800 million monthly active users.
It has a large number of influencers with a huge follower count and with the rise of Instagram, Instagram Influencing have become a whole new career option along with that from small businesses to large organization and business, famous personalities, everyone is using Instagram nowadays.
What is Instagram?
Earlier in 2012,it wa launched by Facebook as an application fully dedicated to sharing pictures and videos but with its growth many other features like insta stories, insta messaging, insta business account, reels, igtv and many more features are added in it later.
Instagram is hub of a huge number of small business owners who promote their business via images, videos, reels, igtv , Instagram advertisement etc. It is the best medium if you target audience is the youth population because Instagram is the most popular social media handle among the youth.
Nowadays Instagram is one of the best medium of promoting one’s business but this is only possible if you are using it wisely and posting your according to the algorithm to attract more and more ideal visitors to your business. Instagram is best way of promoting a small business in a cost affective way and all you have to do is to figure out what you audience actually want and to appear on their Instagram handle by using content which attracts them the most. You can increase your business to any extent using Instagram by just using it the right way and just by knowing its key.
A quick tour to Instagram wall
Here is a quick tour of the Instagram wall and this will tell you about the function performed by each article:-
Home- This is just like the news feed of Facebook, here you can see every post of people or hashtags that you follow along with some paid advertisements.
Search option- This icon will take you to the search bar where you can search for people, companies, institutions, influencers or hashtags with whom you want to connect. Once you follow them you'll be able toh see their posts on your wall.
Reels- That icon with a play button will lead you reels feature of Instagram where you can upload videos of about half a minute and put songs or voiceover in it.
Activity Status- Heart icon will take you to the page that displays all your follow requests, comments, likes on your photos etc.
Profile icon- This icon will take you to the page where all your posts, bio, username, profile picture, highlights will be visible.
Plus sign- By tapping on that plus sign you'll get options to upload posts, stories, reels, Instagram live etc.
Messenger icon- All your message and chats will be visible their.
Steps to set up an Instagram Business Account
Here is a list of steps to set up a business account on Instagram by Facebook help center :-
To switch your profile to a business account:
1. Go to your profile and tap Menu in the top right-hand corner.
2. Tap Settings
• For some accounts, the Switch to professional account option will be listed directly under Settings.
3. Tap Account.
4. Tap Switch to professional account.
5. Tap Business.
6. If you’d like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional, and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your business account.
7. Add details, such as your business category and contact information.
8. Tap Done.
With a business account, you’ll be able to access insights that can help you understand who is engaging with your business on Instagram. You’ll also have access to the professional dashboard, where you can track your performance, access and discover professional tools and explore educational information curated by Instagram.
You also have the option to display or hide your business category and contact information on your profile. After setting up, go to your profile and tap Edit profile. Go to Profile display under Public business information to choose whether you want to hide or display your category label and contact info. Then, tap Done.
Instagram Marketing strategies
1. Turn your personal account to Business account
Just turn your already existing account to business account or form a new one for business purposes because first and foremost step of Instagram marketing is creating a professional business account.
This way your audience can directly go on your website(if any) you have added in your Instagram or they can connect you via the contact option on Instagram by mailing you or by calling you if you have made you phone number public.
Business account will also allow you to make your own advertisements without using Facebook’s advertising tools and you can also use insights feature in your Instagram account which will show the age as well as the gender of people who were more attracted to your profile, this will also show the time and day on which most of uiur audience saw your post.
2. Know the use of Instagram tools
There are many hidden features on Instagram through which you can do marketing in a much better way, one such feature is Insights through which you could know the demographics of your audience like their age, gender, the place they belong and hours during which they were active the most. You can know the insights of a particular day, week or month. This will help you to know your target audience better according to which you can post your content to gain even more audience.
3.Advertising your product with increase audience’s interest
Advertising your product on Instagram is one of the best way to sell your product but being too pushy will irritate your users and as a result they could unfollow you. So, just do a laid back advertisement, just show your audience what you are offering them and how will your product benefit them and leave the rest of the decision on your audience.
4.Paid Advertising
Through paid advertising you could pay Instagram to make your post reach the maximum number of people, by using paid advertising even people who are not following you will be able to see your posts. You could even control the budget that you want to spend on advertising.
5.Instagram Stories
Just like snapchat Instagram too has option to put story . The stories are different form posts as they are not visible on you feed instead they are visible by clicking a small circle on top left corner of your Instagram home page and other this that differentiates posts and stories is that stories stay active for just 24 hours while the posts have no time limit. On other's feed Instagram stories appear on the top of the home page , once the user click that circle with your profile picture, a window will open in which the picture or video that you have added could be seen.
The Instagram story option is located on such a place that it catches the user's eye everyday this makes Instagram Stories a great option to promote something on Instagram.
6.Collaborate with Influencers
Those influencers have a wide reach and network they can play a major role in promoting your business due to their wide reach. You could also gain the attention of influencers by tagging them in your stories or by using hashtags of their or you could even pay them to promote your brand.
7.Use hashtags
Using hashtags play a major role in increasing audience engagement, when a person searches something that is added as a hashtag in your post at that time your post will also be shown there. Use as much as relevant hashtags as you can but do not randomly use any hashtag that doesn’t even match the niche of you post.
8.Post frequently but do not overpost
Frequent posting is mandatory to increase your reach on Instagram but do not overdo it as this could irritate your followers and this could make them unfollow you. Also keep in mind the time during which you are posting something because audience engagement is not same all the time as the best time to post during the day is 8:00 AM and 9:00 AM, as well as 2:00 AM.on the other hand the worst days to post something on Instagram are Wednesday and Sunday and the best days to post are Monday and Thursday.
Instagram has a wide reach of audience and it really helped many small businesses to grow especially during covid 19 when social media engagement of people was on its peak. Through this article you must've got to know a lot about Instagram marketing, so just use Instagram as a medium and promote your business.
Comments
Post a Comment